Spurs TV new deal will see them reach an audience of over 350 million viewers.
Tottenham Hotspur have today announced that their Spurs TV weekly television programme will now available in 70 international territories to an audience of over 350 million worldwide. Spurs TV presents three-hours of exclusive in-depth content covering various aspects of the club including match highlights and player interviews which is packaged for broadcasters outside the UK.
The networks who picked up the magazine show from the start of this season are; Eleven Sports (Malaysia and Singapore), Eclat (South Korea), Zuku Sports (Sub-Saharan Africa), Ebotswana (Botswana) and Sibuka Media Ltd (Tanzania).These are in addition to Spurs' current partnerships deals with broadcasters including BeIn Sports, Arena Sport and Sony Six.
“We are delighted to have further international broadcasters on board to distribute our weekly TV programme to even more of our fans around the world," said Aidan Mullally, head of business development at Spurs. "The demand for exclusive Tottenham Hotspur content has never been higher, and we believe the programme is the perfect way to bring our international fanbase closer to the club."
This is another example of Daniel Levy ambition in expanding the club’s brand to a much larger worldwide audience. The recent signing of Son Heug-Ming resulted in an increased television audience from the Asian market during Tottenham games, South Korea in particular. This, along with the recent 10-year deal agreed with the NFL, Levy will continue to explore more marketing opportunities alongside improving the brand awareness of the north London side in turn helping with any financial implications from the building of the new stadium. The planned works are expected to be complete in time for the 2018/19 season.